Recruitment has drastically changed in the past decade. Undoubtedly, social media has become an increasingly essential tool for sourcing and recruiting job candidates. Social media is one of the biggest trends in recruiting over the past few years to attract and convert talent. Even this practice got its buzzword- "Social Recruiting."
Social recruiting is a process in which HR professionals use social media platforms to attract top talent. Recruiters can use platforms such as LinkedIn, Facebook, Twitter to advertise job openings and find the perfect talent for the organization. In this era, social recruiting isn't just a novelty. It must have a tool for any successful recruiting strategy.
In this blog, let's discuss a step-by-step guide that will help you learn how to use social media as a recruiting tool. This will help HR professionals to bring in high-quality applicants and improve your hiring process.
In the traditional hiring process, recruiters send out job openings in the hope of finding the perfect candidate. But today, social media provides many potential and passive candidates easily to HR professionals. Recruiters can use this information to target those specific job seekers who may be the perfect fit for the organization. When HR professionals exactly know what they are looking for in a potential hire, they can easily use a social platform like LinkedIn, Facebook, etc. to match candidates as per their needs.
We all know social recruiting is emerging as a powerful solution for organizations. Social recruiting provides a wider range of potential applicants because it gives recruiters wider access to attract potential applicants. So, organizations need to monitor and update their strategies regularly. One essential factor to keep in mind while recruiting through a social platform is that your application process should be quick and easy. For this, you can use a tool like a resume parser to simplify your application process. Recruiters can use a resume parser on their apply page so that applicants only have to upload their resume, and fields will be automatically uploaded.
Using the social platform is all about maximizing your reach and spreading your message. Include your employees in this plan and ask them to help you. Your employees can share recruitment ads through their social profiles. This will bring amazing results; your post will reach out to a large audience that will increase the message's scope. Sometimes in recruitment, additional help is a great source to attract top talent. That's where your employees come in.
Recruiters can schedule a live Q&A session with their applicants. Few tools allow you to set up a live video stream from your phone anywhere you can connect. Also, through this session, recruiters can share their company culture with potential candidates. This will help applicants to know your organization better.
Social recruiting is a must-do strategy that allows HR professionals to showcase their company culture and engage their potential candidates. It is a perfect combination of marketing and HRM, which works independently and attains the best results. I believe the above points must have given you some good insight into why social media is so valuable in today's recruitment process and also for the future.